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Firefly Car Rental is an online company. Based on 50 reviews on TrustPlane, it has an average rating of 2.0 out of 5 stars. Last reviewed January 20, 2026.
As others have said, this is a complete scam. They advertise “at terminal” in Liberia when they’re actually off-site. Forced us to purchase insurance despite having our own. Changed the daily rate that we had reserved. Avoid at all costs!!
We had a rental car from firefly ( hertz) at Cape Town airport . It was great experience. Every thing went well . Thanks for the professional staff !
As so many other posts we rented a car at Malaga airport and was scammed into paying for super cover when we already had insurance. We disputed the payment when we came home and noticed it had been taken off our credit card and was called up by the agent at Malaga airport to argue the case! Total infringement of privacy! We asked him what extra insurance super cover would give us and he could not answer. We were only charged upon returning the car so what insurance was that? Probably so we wouldn’t argue when returning the car. Luckily we have been recharged the amount on our credit card . So beware, service agents are paid commission on extra insurance so tried everything to dupe you into signing. seems to be a Spanish / Firefly thing as we have never encountered this before. Lessons learned ; pay with credit card, don’t use Thrifty Hertz or Dollar, argue your case , read the small print and ask what you are actually signing.
It's a scam. Never hire a car with them.We booked the car online though expedia for a reasonable price (40USD) plus a total cover insurance. In the contract they specifically say that our booking included all taxes, fees and all mandatory cover in Mexico. However, when we arrive at the rental office everything changes.They start adding fees to the contract; IVA, fuel, airport fee, vehicle license fee, transaction fee, etc. And they also tell us that the insurance we paid for doesnt work in Mexico, so we have to pay a new insurance, and a deposit.From initially having to pay 40USD for the car, we ended up paying 400USD and a deposit of 300 USD. Plus, we paid for the first 100USD which we didn't even use.Normally I would have left and not rent the car, but in that moment we had no other choice and they take advantage of it.
After eventually finding the Firefly office (no signs in airport) office was closed with a sign directing customers to Hertz. Hertz staff treated us like second class customers. They took great pleasure in mocking our car hire booking and using fear to charge for additional insurance.Car hire seems to be a hugh organised scam.
On arrival to Hertz, hiring on behalf of Firefly. I was told "I probably didn't read the small print" and "the terms had changed" I was told I had to pay €3500 deposit, when my original agreement was £1300. I didn't have a credit limit that high on my credit card. The whole ordeal was VERY stressful! I was told to pay €450 for there in-house insurance cover, which I didn't require as I had sourced a 3rd party cover. I was then told to pay €250 which I refused. I had to pay €2000 for a car that was below the standard I wanted. V poor.
When in Valencia, Spain, if you are looking for a car rental company that- tries to upsell- falsifies your contract, while selling you unwanted additional insurances, but obliges you to sign nevertheless, in order to get your car key- delivers a car to you that lacks 1/8 fuel in the tank- confirms to you, at the return of the car, more than 4 hours in advance, that everything is OK, knowing that the car is returned with a full 8/8 tank- refuses to sign the receipt of the car return- charges you afterwards, at a fake invoice, for unwanted insurances, for missing fuel - that in reality was missing at the beginning of the rental, not at the return- for imaginative administration work- simply ignores your repeated pieces of evidence that the only wrongdoing took place at the Firefly side- keeps bugging you for more than 10 months, while menacing you with law enforcement- doesn't compensate you for the damage done to you:if all of this pleases you, then there is only one possible choice for a car rental in Valencia, Spain:go for Firefly Car Rentals, knowing what experience you will do.
Based on my experience, I don’t recommend doing business with Firefly (the Hertz operator in Iceland). I had a prepaid reservation with Firefly. I canceled the reservation two weeks before the start of the scheduled car rental, making me eligible for a full refund. It’s now been 5 weeks since I cancelled the reservation and I have yet to receive a refund.I am continuing to work with Firefly, Hertz & now my credit card company to resolve this situation. Bummer that I have to continue to spend time working on receiving a refund that I’m unambiguously entitled to.Firefly needs to become an honest and responsive business operator, which based on my experience Firefly currently is definitely not.
I have not even picked up the car. I have tried to contact them via email several times with zero response so its not off to a good start
Can only say this: “Worst car rental experience ever,” Firefly are forcing full insurance, dismissing credit card validity, and aggressive upselling. They slap on an insurance cost that they keep. DO NOT EVER USE THEM!! You will be so disappointed! Malaga airport
After booking and reading reviews, I was nervous about this company! My experience was good from start to finish. I paid a great price for a 7 seater which was in good condition (although there was a scratch which wasn’t documented!)The lady was friendly & helpful. They won’t accept photos of damage so you have to have them inspect it with you and take note! But overall a good experience and no additional unexpected charges (as yet!)
They charged me for 61 euros for 15l of gasoline.I don't recommend
I hired a car online from Thrifty, but I was directed to Firefly as they had no working base in Malaga. The transaction was easy , apart from the queue to get served. I was directed to sign all the applicable sections and did so. They guy who served me said there would be an additional charge for the fuel and lost keys but this would be fully refunded to me at the end. The charge was about £186. After I returned home I noticed that the charge was permanent. I had signed up for supercover, something I didn't need as I already had excess cover. The lesson for me is always read all the paperwork before signing. Additionally, don't be so trusting, and never use Hertz, Dollar, Thrifty and Firefly again. If you look online you'll see many similar complaints so beware
Don't ever use this company - if I could give zero stars I would. I booked from home and in the voucher it said that I should only pay for the additional driver - €26. When we picked up the car they said we should pay a diposit of €149. But it turned out not to be a diposit but additional pay. We have still nok recieved the money back 7 month after the rental.
Recently hired a car from Firefly car hire the car I was given was not the car I paid for it was not very clean and had a number of issues mechanical that I would question there quality checks before customer pick up cars. They also took payments from my credit card after my return with no explanation at all. I did make a complaint they replied asking for more information that I provided. Now they have gone silent on me with no update and me being out of pocket. Also contacted Hertz that own Firely and they are just as bad. I would be very wary if you hire a car from them and get confirmation that they will not take payments that are not due. They are very pushy at desk to get you to take additional insurance even if you have adequate cover. Very poor all round
Insurance and deposit scam !!!!!!
Rip off merchants - made me sign an ambiguous contract that meant I wound up paying a huge sum for insurance I did not need or want.INSURANCE SCAMMERSOn informing the local company and the wider hertz group neither have answered the key questions.Be careful when signing as I believed I was just giving them my card details for the standard deposit when in actual fact they were charging me for extra things I did not want or need.
Firefly rental cars are total SCAM. We rented a car for 5 days with full cover from. Economy Bookings. When we arrived they said we have to pay extra insurance plus a deposit. They gave us 4 options. After all the stress we paid an extra $300 dollars more insurance plus $2500 deposit. They said if there is any damage in the car we have to cover. Everything sounded so fishy. I was supposed to have full cover from booking. Also they did not have the car we supposedly rented.When they brought the car we saw several marks and damages. They sent me an email with "their far away pics" stating no damage. We decided to cancel everything and run far away to this awful place that took me 3 hours to rent a car!! When I came back to the US I called AMEX and dispute the charge from Booking.I am grateful I followed my instinct, canceled it and ran faster than Forrest Gump from this place and definitely I love Amex who always take care of clients.These people know we, as a client, are tired of the flight, don't know what to do and want to get done fast so we are easy to scam.My advice DON'T USE this company and if you already gave your card card # change it as soon as you arrive in the US.
Firefly charged us 16% airport surcharge but the booking voucher said it would only be 8%. It is impossible to get a response from them since all contact is ignored. They also strongly advised to take out extra insurance directly with them since it would be a lot cheaper. However on checking afterwards it was a third more expensive than with the comparison website option.
Just wow… we actually booked with Thrifty, however due to their office renovations Firefly was the managing agent at time of pickup. When we got to the desk at 9pm the agent told us we had an additional €341 to pay for excess insurance, despite already having paid for this online with the booking agent (the actual car rental was only €180). She continued to insist for about 10 minutes that she could not give us the car keys until we had paid this, even after we showed her the confirmation confirming no extra costs and her going as far to blame the booking agent for not putting the cost up front to us. After walking away and seeking advice from the booking agent that this is not the case and that we should dig our heels in - we went back and challenged this with a different Firefly agent, who did try and peddle the excess insurance but eventually admitted it was an OPTIONAL charge to cover the excess in the event of damage/loss/theft etc and we were able to take the keys with any additional charges after about 30 minutes of backwards and forwards. Utterly dishonest behaviour by Firefly agents attempting to masquerade extortionate optional charges as mandatory - presumably as they are on commission for it!
According to TrustPlane, Firefly Car Rental has a 2.0/5 rating based on 50 verified reviews as of April 2026. Source: trustplane.app/company/fireflycarrental-com
