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Semrush

1.450 reviews
Last reviewed: Mar 6, 2026

Do you agree with Semrush's TrustScore? Voice your opinion today and hear what 1,237 customers have already said.

Semrush is an online company. Based on 50 reviews on TrustPlane, it has an average rating of 1.4 out of 5 stars. Last reviewed March 6, 2026.

Customer Reviews

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Absolute scammers

Absolute scammers. We paid $20K for an enterprise and they couldn't refund an accidental charge of under $200. There's no button to delete your card information or to cancel your subscription. That's why it was accidentally charged.

Maggie L
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SNEAKY

Excellent product, but SNEAKY!! If you sign up for a 7 day trial, they make it literally impossible to cancel. First you have to go through a 5-step form, clicking every single time that you want to cancel. Then they offer you a discount to stay and you must click cancel a final time and check a box that you accept your data will be deleted. Then, on the final page, a minimal UI informs you that they've sent an email where you have to click a link to cancel.I never got the email. I tried twice. I clicked resend. I checked my spam folder. Nothing. So naturally, I Semrush charged me $462.98 CAD.This is no $5/mo app subscription you have to worry about fighting to get your money back on, this is nearly $500. That's insane. The UI is intentionally sneaky the whole way along. They misrepresent the number of steps. The button colours are intended to guide you toward not canceling, and they switch between left/right for stay and cancel. I do NOT recommend signing up for a trial.

Steven
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They will never cancel your policy!

They will never cancel your policy!They will make you through rings of fire before cancel it. DONT SIGN UP WITH THEM IT’S TRAP

Dave Mai
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High cost of a 7 day free trial

Signed up for the 7 day free trial. Thought it ended in the evening but got charged in the morning. Contacted them that same morning explaining my mistake and asking for a refund. No. Got charged $219 USD. I am just a sole trader, small fish, don't need half of what Semrush offers. Asked to be put on a lower payment tier. No reply. Just feels like another classic 7 day trial - hope you forget to opt out and then get your money whether you want the service or not.

Millie Hofmann
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Horrible customer service

Horrible customer service! No reminders about trial cancellation and no personal approach for refund! Be aware before subscribing! No one will make any effort from customer support to resolve your case. 0% of credibility for such service!

Anna
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approximately AED 400 was still deducted

I started a trial subscription with Semrush, but I found it very expensive. I canceled the subscription directly on the website before the 7-day free trial period ended.However, $103.95 was still deducted from my card. I have not used the service after canceling the subscription. I also contacted the sales team to request a refund.Requiring customers to add credit card details and not clearly providing a cancellation option appears to be an unfair and misleading practice.Kindly review this matter and process a refund of the deducted amount as soon as possible.Thank you.

Zentroa Technologies
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Deceptive billing and absurd refund loopholes. Watch your credit card!

Watch your credit card closely if you use Semrush. Their interface is riddled with prompts that make it dangerously easy to accidentally activate expensive features, and there is no straightforward way to remove them yourself without contacting support. I was unknowingly billed $156.07 for an "Advertising Toolkit" and "Content Toolkit" that I never wanted. I realized the error right away and contacted support within minutes of the charges to cancel the services and request a refund.Instead of doing the right thing for a paying customer, Semrush refused the refund using an absolutely unbelievable semantic loophole. Support explicitly told me that their refund policy covers "add-ons," but because these services are technically considered "toolkits," they do not qualify for a refund. Refusing to refund an accidental charge that was reported immediately is an immoral, deceptive trap. We are canceling our Pro subscription and taking our company's business elsewhere over this.

Chris
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Avoid it unless you want to be tricked

They charged us for months for an extra service we never used and couldn't even be able to access. Not just that, when we confronted Customer Service about it, they made false claims about the service being accessible, but only when we complained did they make it accessible for us. Avoid this tool unless you want to be tricked into paying more than what you should.

Joseba Umbelina
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DO NOT SIGN UP WITH THIS COMPANY

DO NOT SIGN UP WITH THIS COMPANY. THEY OFFERED A TRIAL BUT IT CHARGES THE FULL AMOUNT AND THEY WONT REFUND. HORRIBLE - CHOOSE ANYTHING ELSE BUT THIS COMPANY.

Michael Hinde
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Dont use it!

This is a scam! I canceled my trial on time and never received any confirmation of my cancellation. I assumed everything went through correctly, but apparently it didn’t. After the 7‑day trial, suddenly €500 was charged to my credit card.I emailed within 24 hours to say this was not supposed to happen and that I had canceled my trial, but it clearly didn’t register. At first I thought it was an issue with my internet connection, but after reading similar experiences from others, that doesn’t seem to be the case.When I reached out, I was told that a refund wasn’t possible. This is outrageous. I haven’t used Semrush for a single second after the trial ended, yet I’m charged €500, even though I unsubscribed and followed up again within 24 hours.Absolutely unacceptable. Don’t use this!

Sten Jongsma
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The cancellation process is terrible!

The customer service since 2021 has been a dumpster fire. The cancellation process is terrible. I filled out the form on Feb 25, 2026 to avoid the renewal charges. I didn’t get a confirmation so I emailed support, account representatives, and a previous supervisor on February 27, 2026. I did not get an out of office message or a reply from the 3 employees. On February 28, 2026 I was charged the renewal fee. I’m not disputing the issue with my credit card company because I still have not heard from SEMRush.

Daniel Laws
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Extremely dishonest customer service

Extremely dishonest customer service. They charged me in double their most expensive plan and refused to refund me, arguing I would enjoy a second month in due time. Solid bunch of thieves.

Eli gauthier
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INSANE Bad customer support and scam

This is insane... stay away from this scam company.I signed up for a free trial last week and used the platform for about 10 minutes before realizing it was not the right fit for my needs. I contacted support immediately and was told my subscription would be cancelled.After that, I logged out and have not logged in or used the platform since.Despite this, I was later today charged $500 for a subscription I had already asked to cancel. I have since been told I will not receive a refund, even though I was in contact with support and received confirmation regarding cancellation.This has been a very uncomfortable experience and I feel completely misled as a customer. I acted in good faith, cancelled quickly, and did not use the service.Stay away from Semrush, its overpriced, scam and insane bad support.

Danica Advokater
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Expensive and deceptive

The service is very expense. But most importantly they have one of the most deceptive practices regarding cancelling. Requesting a cancellation only generates an email. It is clearly a business that plans on making a significant portion of its revenue on one month trial fees, but certainly not on recommendations for a good service or product.

J. Aryn
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All wrong

All wrong, bad cstomer service. Super expensive

María Aguirre
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£200 Dispute Damages Enterprise Trust

I signed up for a free trial of the Advertising Toolkit on my personal account. The trial converted to a paid monthly subscription and I was charged £201.80. I cancelled the same day and did not use the paid service, yet my refund request was refused under their monthly policy.A same-day cancellation with zero usage should not escalate to a formal dispute.I work in enterprise marketing and am directly involved in vendor selection and procurement decisions across multiple organisations. Trust and flexibility matter in long-term partnerships. This experience materially undermines my confidence in SEMrush.I will not be recommending SEMrush moving forward and will actively encourage colleagues and professional contacts to evaluate alternative platforms.All of this over £200.

Mrs K
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DO NOT GIVE THIS COMPANY ANY PAYMENT…

DO NOT GIVE THIS COMPANY ANY PAYMENT DETAILS.SEMRush will start taking money without any warnings that your free trial is expiring or issuing invoices in advance and they make it very difficult to cancel your subscription. Be very wary about signing up for 'free' trials because their emails announcing the end of the free trial period don't arrive - ironic for a digital marketing company. Nor do their emails to 'verify' your subscription cancellation. Their customer service is non-existent and they will not issue refunds. Caveat emptor.

Mark Sutcliffe
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SEMrush are Scammers - Do Not Sign Up for a Free Trial

I am absolutely furious with this company. You sign up for a 1-week free trial on the 15th February, they make it very unclear and confusing how you actually cancel your subscription in your account, then you forget to cancel by 24 hours, and they refuse to refund you when you raise a support ticket. I raised a support ticket straight away on the 23rd February (24 hours late), explained that I had not used the service and simply forgot to cancel, and asked for a basic courtesy refund. They refused and hid behind a strict no refund policy.It feels like they rely on people forgetting so they can take the full amount. Do not sign up for this company.We have been using SEMrush in our workplace for 4 years, paying over £250 a month, and we will now be moving to a competitor (Ahrefs).

David Stuart
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Single worst cancellation process I've…

Single worst cancellation process I've seen to date.You want to get sued in EU? Because that's how you get sued in EU.

ItsyBitsy Pajonk
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Scammers

So on 16th of february I took free trial, to test out semrush. Than I saw there are multiple layers of semrush, so I was testing different. On Tuesday 17th I requested call from support, which I got, but since I was in a meeting I said can we speak in 30 minutes.She said no problem. Since I never received a call, on Saturday 21st of February I started chatting with them, what subscribtion I am on. And as seen in screen shot I was on 277€, but that was something I took accidentialy and got refunded this Monday, so my initial subscription which I was comftable paying was 190€ and this I don't want a discpute or refund.Than two other payments hits. When I reached out to support for refund they said strict policy and I gave them screen shots where it's stated that what is showing I will be charged, yet I was charged additionaly 480€.I submited all the screen shots from conversation and support sticking to refund policy.Worst that I have ever seen for that type of service at that level of payments.Strongly advising not to deal with them.-—------------I haven't received any reach out from you.

blaž posinek
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According to TrustPlane, Semrush has a 1.4/5 rating based on 50 verified reviews as of April 2026. Source: trustplane.app/company/semrush-com