Overall an Amazing Agency
We've worked with several email agencies over the years, and none have come close to the level of expertise and care that Luck & Co. brings. Their deep knowledge of Klaviyo, combined with a thoughtful strategy and focus on personalization, has truly transformed our flows. Before working with them, our account was a mess (incorrect triggers & filters from other agencies), causing a lot of overlap & mis-timed emails, making for a negative customer experience. Now, our customers experience seamless, on-brand journeys from start to finish, and we've seen strong YoY performance growth across the flows they've revamped.Another thing that really sets them apart is how seriously they take feedback. In the beginning, the designs weren’t quite hitting the mark, but they listened closely, made adjustments quickly, and have been absolutely crushing it ever since. We also love their dedication to testing — constantly running AB tests to make sure every detail is dialed in. The team is collaborative, proactive, and genuinely invested in our success. We couldn't recommend them more!Zak Larsen, Sparkle In Pink.
Zak Larsen
We love working with this team!
We’ve been working with Luck & Co. since 2022, and I can confidently say they’ve become one of our most trusted and valued partners. Over the last 18 months of working with them directly, their team has consistently delivered top-tier results and has truly felt like an extension of our internal marketing team.Their communication is unmatched... whether we’re coordinating across time zones or working through tight deadlines, Nikola and the project managers are always prompt, responsive, and incredibly clear in their communication. We never wait long for a reply, and their level of organization makes collaboration feel seamless.Creatively, they’re not afraid to push boundaries. From testing new concepts to bringing fresh visual and copy ideas to our email strategy, they help us stay ahead of the curve while staying true to our brand. They’re also data-driven and smart about what works, when a campaign performs well, they aren’t afraid to double down. Our Klaviyo-attributed revenue has been at over 50% for the past 18 months, which is a testament to their performance and consistency.One of the most impressive results we’ve seen came during last year’s Black Friday campaign, where Luck & Co. helped drive a 62% year-over-year flow revenue increase. They’ve consistently proven that they can deliver both on creativity and performance.I can’t recommend them enough. If you’re looking for an email agency that feels like a true partner—responsive, strategic, creative, and performance-minded—Luck & Co. is it.—Brendan FayDirector of Brand Strategy & Digital, Incrediwear
Brendan Fay
An Amazing Team That Feels Like an Extension of Ours
Working with Luck & CO for the past few years...and especially Robert and Fran, has been one of the best decisions we’ve made for our business. From day one, they made everything so easy. They really took the time to understand our goals, our voice, and our customers, which makes all the difference.Their clever email campaigns have helped us grow our mailing list faster than we ever expected and have directly increased our revenue. Every project feels thoughtful and strategic, not cookie-cutter. They always bring new ideas, listen to our feedback, and keep us ahead of the game.What we appreciate most is how genuine and responsive they are...they feel like an extension of our own team and always go above and beyond to make sure we’re happy. It’s rare to find a partner who cares as much about your success as you do.We truly love working with them and can’t recommend them enough. If you’re looking for a team that delivers real results and is a joy to work with, Luck & CO is it.Thank you, Robert & Fran! You make our lives easier and our business stronger!
Tina Caldera
Creative, Kind, and Committed
Working with the Luck & Co team was one of the best agency experiences we’ve had. We’ve worked with a number of external partners over the years, but Kasey and her team truly stood out — they were incredibly self-sufficient, organized, and always brought fresh ideas to the table. Their designs were consistently strong, their analytics were on point, and we never had to worry about anything slipping through the cracks.After over a year of working together, our email marketing is in a much stronger place — it feels aligned, strategic, and truly reflective of our brand. They helped us build consistency, grow our list, and strengthen our connection with our customers in a way that feels really authentic.We’d 100% recommend Luck & Co to any ecommerce brand looking for a collaborative partner who just gets it. They’re smart, creative, dependable, and honestly just a joy to work with.
Molly Becker
Scam - STAY AWAY FROM LUCK & CO
There should be an option for ZERO STARS.Luck & Co was presented as an vendor during a Joy Organics webinar a few years ago. I paid $750 for them to work on cart funnels and while the business was still getting up and running, we had to pause. We never heard back from them. It's been a few years of trying to get in touch with her to no avail. The business is finished, but still tried to get in touch for them to make good on what was paid to them with our other business even. NO RESPONSE.That's stealing from a small business with absolutely no regard for delivering the product. STAY AWAY FROM LUCK & CO.
DM
The best of the best
We feel so lucky to have found Kasey and the whole team at Luck & Co. If you are reading this - you are lucky too! When we reached out to Luck & Co. we had virtually no automations set up - except for a couple of basic ones on Shopify. Since these seemed to be working reasonably well for us, we had no idea what we were missing. Kasey and her team got to know our business and products thoroughly and quickly, and created ten distinct flows for us in a matter of weeks. In no time, our attributed revenue rose by 250%. And the beauty of automations is that they are the gift that keeps on giving! We couldn't be happier with the results. We highly recommend working with Kasey and co.
Nathalie B.
L&C Team is Number 1!
Before partnering with Luck & Co, we focused solely on front-end acquisition with 1 abandoned cart flow active and a handful of campaigns sent since the start of the brand. Monthly email revenue grew approximately by 170% in the short 3 months working with the Luck & Co team! Originally, I reached out to Kasey only wanting a one-time setup of 4 automation flows. I was so pleased with everything that by the time they were done with the initial project, I made the no-brainer decision to partner with them for the remainder of the year!Very pleased overall to say the least. The L&C team is super professional and very reliable. I have always been cost-conscious as a founder. Especially since this was my first time working with a third party but after my pleasant experience, I can’t wait to do it again.Highly recommend Kasey and the entire L&C team for all your email needs. A+++
Ivan Rodriguez
Don't wait to work with Luck & Co!
Before working with Luck & Co, we were sending sporadic email campaigns and mostly guessing when it came to the contents of the emails, the send times, segmentation, etc. We had an abandoned cart flow that was outdated, unpersonalized, and we weren't sure if it was working. Our team didn't have the capacity to dive too deeply into anything, and we knew there was quite a bit of revenue we were missing out on by not having professionals take over our email campaigns. We talked to several email agencies before finding Luck & Co - who impressed us right off the bat with their understanding of our situation, our company goals, and their established process of working with clients. They were professional yet personal. Kasey and her team know their stuff, yet they are willing to listen and try out creative approaches as well. They take the time to understand our products and customers inside and out, and we sell somewhat technical products so this was essential. They understood our desire to keep our emails authentic to our brand voice and value-oriented, but still help unconverted customers with their decision. Their design, copywriting, and strategy is all equally strong, and they quickly earned our trust, which is very important when you are having an agency partner speak to your customer base about very technical products. We've seen much higher email revenue than expected since we started working with their team, both with our recovery email flows and our monthly campaigns. Additionally, I thought I'd need to dedicate much more time to guiding the contents of emails, but their team really has learned our voice and goals and saved our marketing team hours and hours of effort. I highly recommend working with Luck & Co, both if you are new to email marketing and if you've been trying it and haven't seen it take off yet. They'll get you where you should be!
Brittany Guy
Truly the best of the best...
Based on a previous relationship with Kasey and Luck & Co., I made the (prudent!) decision earlier this year to bring her team on to manage our retention marketing program at Incrediwear. Prior to their joining, our email/SMS program was in a healthy place generating 30%+ of our overall Shopify revenue but I knew with Kasey onboard, we could do even better...and we have! Tremendously. Typically, bringing on new partners is stressful (especially when they're helping manage the most profitable part of your online marketing program) but with Kasey, I literally had no concerns. Her team is a well-oiled machine - they know what questions to ask, when and how to push back, how to communicate and ultimately, how to grow a retention program, quickly, efficiently and sustainably. The only concern potential clients should have with Luck & Co. is how to get them onboarded as quickly as possible. You're leaving retention $$$ on the table until then.Speaking of which, in the months we've been working together, our retention revenue has been growing steadily to the point that we are now flirting with almost HALF of our online revenue coming from email and SMS.🤯In a time when acquisition costs are nuts and maximizing existing customer revenue has never been more mission critical, we couldn't be happier with these results and heartily recommend Kasey and Luck & Co. to other ecommerce brands. You'll be in great hands and see meaningful results quickly while working with a competent, proactive and really fun team!
Charles Smith
I will recommend any D2C brand …
I will recommend any D2C brand to start working with L&C. Kasey and the team act as true partners, supporting our business growth.At first, we had no email activity, so we had doubts about if the email revenue is going to be big enough to justify the agency activity. After the first 2 months, we already saw great results.The L&C team is super responsive, supportive, acts FAST, does fantastic work, and gets everything done with a smile.A pleasure to work with.
Omer Golan
100% Recommend for Any Small Business Looking to Level up!
We were incredibly pleased with our experience with Kasey and the entire Luck&Co team. Our brand essentially didn't have an automation strategy in place and she and her team build a solid flow structure for us to swiftly enter our next stage of growth. They were able to beautifully translate our brand vision through their design and content (without a Brand Book!) and we are so excited about the results. One of the most impressive qualities of the team was their level of organization and communication. They have an incredibly thorough process set in place that makes collaborating extremely easy - which can be difficult with a remote team. Our project lead, Maria, was prompt to answer all our questions and address any concerns with explanations that were clear and fully explained their methodology and reasons behind every decision.The entire Luck&Co team is thoughtful, thorough, and each is a master of their craft. I would 100% recommend them to any small business looking to level up their email marketing strategy!
Bailey Billups
Great company to work with, great people behind the team.
Before working with Kasey and her team, we didn't have a real Email Mkt strategy. We were only sending promotions to all our database without any segmentations or strategy, which was hurting the deliverability of our emails, causing the revenue coming from emails to be declining every month. At first, we had some hesitations weather her team was going to be able to create emails with our brand's look and feel, and also we had our doubts that they were going to bring the revenue we were looking for from our Email Strategy. But now, I can say we're very happy with the results of L&C! They helped us professionalize our email strategy, and it was always easy to work with them. They are very responsive and always they make a great job with every email campaign they design. The time I have to put now thinking on emails is almost none, they care of it, and I trust they will bring the revenue we're looking for our emails. 100% recommended!
Nico Estrella
Very experienced and knowledgeable…
Very experienced and knowledgeable team. We had worked with Klaviyo for years and thought we had a pretty firm basis, but wanted to see if we were missing any opportunities. Boy, were we surprised. Luck & Co showed us very quickly there is a right way to set up segments and flows and a wrong way to do it. Even very seemingly minor filters in the wrong place made a huge difference. They are super quick, very open and honest and very professional. Nice and very pleasant to work with as well. I interviewed many consultants and email service providers and ended up with them--glad I did. Highly recommend.
DK
Great for small businesses looking for a solid email marketing partner!
Kasey is one of the most thoughtful email marketing leaders I've ever had the pleasure of working with. A few things that really stood out to me when I hired Luck & Co to build out our email automations:(1) She's very strategic about pulling the right levers to drive revenue — there is absolutely no fluff in anything Kasey recommends doing. Everything is backed by either experience or verifiable data, and she actually understands that just because something is a "best practice" doesn't mean it works for every situation. I appreciate that level of understanding.(2) She's incredibly organized. There was visibility on what we were working on, when it needed to be done, and what the blockers were (if any). This helped accelerate how much we were able to accomplish in just our first month.(3) Kasey is an amazing communicator. This can't be over-stated — it's very difficult for an agency to feel like it's a part of the team sometimes. Kasey succeeded in not just absorbing our brand, but also bringing new, relevant ideas to the table for us to test. In a world of agencies who apply templated strategies across all their clients, Kasey truly felt like a part of the team.If you don't know the first thing about email marketing and need a partner to help you soar, reach out to Luck & Co.
Stephanie Jiang
Hard-working, thoughtful and professional
Working with the Luck and Co team has been an absolute pleasure, in particular working with Kasey and Veronika on a weekly basis. We came into the email marketing sphere very green and knew that we needed to make investment with the growth of D2C during covid. Kasey seamlessly transitioned us to Klaviyo and got 8 flows set up for us right away. They have a system and formula for success and can get you set up quickly and start making money and making an impact with your new and existing subscriber base.The thing I love most about working with their team is that they are always amenable to feedback, while improving and making our email communication feel special and unique. Over our time working with them, we really saw an improvement in our email campaigns, honing our voice and content; it was a very fun and collaborative process. They are thoughtful and care about the work they do and turn around things quickly, which is great for a small team like us, where things can change daily. There are also bi-weekly check ins to go over your data, where Kasey analyzes and makes suggestions based on your emails and flows metrics. With Luck and Co you get a quantitative and qualitative approach, which is super helpful. We highly recommend working with their team!Brennan, CEO, YES Bar
Brennan Corbin
Vital to our growth
A big part of our 230% ecommerce growth is due to Kasey and the Luck & Co team. Our web growth and sales saved our company. With covid, brick and mortar dropped ~50%. However with a lot of hard work we put together a strategy that helped convert our retail customers to online, retain new customers and upsell our pottery.From revamping our email flows and campaigns (which increased our email revenue by 76% in the first 45 days) to helping us successfully launch our Loyalty Program, Luck & Co were a vital piece in helping us craft and execute those strategies. We now feel ready for whatever 2021 may bring. - Brad Hilton, President, Edgecomb Potters
Brad Hilton
Highly Recommend
As a small, lean start up, we are very cost sensitive. We had been doing email in-house, on a sporadic and infrequent basis. When we migrated from Mailchimp to Klaviyo, we knew we needed more expertise in order leverage Klaviyo effectively. Luck & Co has brought that expertise to the table, and proven to be a great partner. We have been working with Luck & Co for a few months now, and love how turnkey their agency has made email marketing for our team. We also really appreciate how integrated they feel to our team, such as having them directly in our slack channel - their communication is great! They promised significant channel growth, and delivered on it immediately, with our revenue from email growing 5x in the first month and strong performance since. We’ve seen great success with both our flows and campaigns. I wish we had been working with them sooner, and have already recommended them to other small business owners I know.
Lauren Sagadore
Great Experience!
We’re an international brand selling men's haircare care products, with a growing e-commerce presence. After the first month of working with the Luck & Co team, our revenue from Klaviyo completely skyrocketed.It went from about 2-3% of our monthly revenue to then 33% of our revenue once Luck & Co. took over.Our Shopify revenue grew 32% that month as well and I can safely say that was all due to the Luck & Co team. I know that we did not run any sort of additional ad campaigns or promotions that would drive anything to our website. Now, after about 4 months of working together, 50% of our revenue comes from email, and all work is completely done by the Luck & Co team - we just review the calendar and emails (which most of the time is as easy as responding to an email with “yes, go ahead!”)Knowing that our emails are being taken care of was such a huge responsibility taken off of our marketing team’s plate. I know we felt so much better knowing that the emails were being sent to the appropriate portion of our list and that every email had our brand’s authentic voice and point of view.We know that our company has found the right fit when it comes to their team and we love seeing previews and ideas for more email campaigns. We’re planning on investing the extra money that we have been making from the emails back into our business.I would absolutely recommend Luck & Co. to any ecommerce brand that needs help with email marketing. We were completely lost and didn’t know how to approach emailing customers at all. Kasey and her team were very patient and willing to explain what they were doing and the reasoning behind it and they really taught us the whole way. They send preview emails where they can tweak and change anything that you need and they are very receptive to changes and feedback. They respond to emails very quickly and they always schedule additional calls and meetings when needed. Another aspect that I found very helpful was that they worked with our other 3rd party team, Wishpond, and helped us streamline those ads and landing pages to make sure that messaging was consistent across the board. They also gave a lot of their own ideas for campaigns or things that we could create on the website that would help drive sales or increase our customer list.Overall, we have had a really amazing experience and I think it is one of the best investments we have made into the e-commerce portion of our business.
Bridget Balesteri
Working with Luck & Co has been great…
Working with Luck & Co has been great for the growth of my company. The team understands how to convert customers to open emails/ purchase/ and continue to connect and relate with the brand. Overall, Luck&Co is a great team to work with and are very reliable, available and easy to communicate with. I would recommend them for anyone who wants to increase revenue through email and connect more strongly to their customers
Yara Kamal
Amazing Work
As an email marketing agency, Luck & Co has the rare ability to manage and scale a seemingly unlimited number of urgent projects simultaneously. We began working with Kasey just weeks ahead of our company's busiest season and at the time we had almost nothing in terms of regular email campaigns or automated marketing flows. Looking back, it’s shocking to think about how much money we were likely leaving on the table.In 4 short weeks, Luck & Co increased the performance of our automated marketing campaigns by more than 400%. Some of this can be attributed to seasonality, but even when compared to the same period in 2019, the improvement is staggering. The best part is, this is only the beginning. Kasey is constantly coming up with new ideas and ways we can leverage email to increase revenue.Considering the confusion and uncertainty that COVID-19 has brought upon our traditional retail partners, eCommerce and direct to consumer marketing has become more important to our business than ever. Kasey is dependable, organized and I can’t recommend her enough for any organization looking to supercharge their email marketing program.
Oru Kayak
