Blue Nile is an online company. Based on 60 reviews on TrustPlane, it has an average rating of 3.6 out of 5 stars. Last reviewed February 27, 2026.
Blue Nile was fantastic as usual. I knew the stone I wanted but agonized over the setting. My support consultant Ann was incredible. I do not know if I could have made up my mind and received the most beautiful Sapphire ring.
I found the perfect Valentine's Day gift for my wife. The shopping experience was seamless and the gift arrived on time and in fine condition.
I order with engrave request and it did not come with engraving, due to wedding time I had to use the ring. Not a pleasant experience. Not satisfied.
Currently I am waiting for my refund on the white gold men’s ring that did not fit. I will respond once that is completed. Lloyd Rittiner
I spent an inodinate amount od lf time ordering the ring, I kept telling her that the sapphire was too dark but I was willing to buy the actual ring I tried on because it has a greenish blue color which was unusual. The ring took an additional week to arrive. I called customer service the week before it was delivered and begged that the lightest blue be selected. Instead, the sapphire was so dark it reminded me of obsidian. I was told it would take 4 weeks to be reimbursed! It took the store two days ti send it back! Ms. Thule Huff
I Purchased a 5c tennis necklace and it arrived with a kink in the chain, also wasn’t happy with the look and size of the diamonds. I returned it and purchased the 10c tennis necklace, which is amazing, but I’m still waiting on a refund from the original 5c necklace. I’ve been waiting now for over 3weeks without a refund. This process is taking way too long and isn’t acceptable.
I purchased a $1,400 engagement ring with a protection plan and it required resizing after proposing. I shipped it to Blue Nile and received no updates after several months. Time and time again, I reached out to their support chat and was told to wait and that someone would reach out to me. It was implied that they had it, and it was in early production. Only after 4 or 5 months of this was I told that the ring was never recieved, and the support and security teams told me to kick rocks, refusing any kind of assistance. This company truly scammed me and lied to me, and now I am down $1,400 and unable to afford a replacement. I saved for months for this ring.
Thank you for such a beautiful ring!!
I got these sterling huggie earrings for everyday wear. They look great but they are hollow on the inside. For almost no additional material costs, they could be better if they were made solid throughout.
Great selections of diamond jewelry! As with previous purchases, we received exactly what was pictured on line, at a greatly reduced price. Better than any independent brick and mortar store, or even what you can find at a mall. The quality, easy of shopping online, and the no hassle delivery, make this our go to store for any jewelry selections.
The representative worked for a long time with my wife to make sure that she got what she desired.
Amazing! My wife loved her new engagement and wedding ring. Thank you guys for making it so special!
Having never purchased any valuable gemstone or diamond jewelry online before, I was admittedly wary about the seemingly endless number of diamond and lab grow diamond stores online. I was specifically looking for a pink lab grown diamond and a setting to place it in. I looked over the various larger name stores that heralded unique lab diamonds and kept coming back to the selection at Blue Nile. I liked that they also had physical stores throughout the US (gave me some confidence they weren’t a fly by night company that would disappear shortly after I made a purchase). After finally selecting the exact stone I wanted and a setting, I placed an order and waited. Two days ahead of their estimated ship date, my ring was sent via UPS and arrived to me the following day. The packaging was very lux and high end, all my gemstone documentation was enclosed and the ring was stunning. Even more remarkable than I’d imagined. Photos hardly prepared me for the sparkle! The setting is well made, sturdy and was customized to house the larger than average solitaire pink diamond. Altogether, flawless. The fit was also perfect. The process of shopping for a stone and setting was user friendly and intuitive (like the 3D preview process!), it was a cinch to check my order status and shipping was precisely on time and as expected. The ring itself is priceless and seeing the quality, it’s worth five times what I paid (to me, of course). Wonderful experience start to finish and I’m sure it won’t be my only purchase.
Vague delay with my order. Probably wouldn’t give 1 star if I had a choice. Missed 3 separate opportunities (wedding, birthday, and anniversary) to gift my order despite having more than enough time to receive the package prior to these events. Customer service basically told me to get screwed when asked about the status of my order.
The bracelet that was sent to us was not of the quality we expected for the price. We requested an RMA and label. They did not arrive. It took a second request to get an RMA and label. The bracelet was returned in the original box, had never been worn and it still took over 4 weeks and numerous phone calls to get them to process a refund, which has not yet arrived. There are too many good jewelry stores online to use this one. Go elsewhere.
Great price, great packaging, great quality good. Not alot of gold plated items like pandora or kays. Will shop again.
It was a great surprise and wonderful Valentine's day gift for my wife. This year is our 30th anniversary, so I plan to purchase more from Blue Nile to match my previous purchase.
I PURCHASE STUDS AND BRACLET FOR ALADY FRIEND WHO WAS FEELING A BIT BLUE... SHE RECEIVED THE GRIFTS W/OUT WARNING. IT REALLY LIFT HER SPIRITS. SENT THEM A WEEK BEFORE VDAY, A GIFT OF EMPATHY.MY GIFT WAS DEEP SENSE OF SATISFACTION AND PERSONAL WELL BEING....BRAVO BLUE LINE IT HIT THE SPOT......
Great presentation and explanation of options and differences between styles. Fast and efficient delivery.
The sales woman did a great job. She listened to me. She understood what I wanted. She gave me a follow up telephone call about 20 minutes later while I was still shopping for a ring elsewhere and found what I wanted and I went back to her and bought a ring. I think she did a wonderful job.
According to TrustPlane, Blue Nile has a 3.6/5 rating based on 60 verified reviews as of February 2026. Source: trustplane.app/company/www-bluenile-com
