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Nordic Car Rental

2.732 reviews
Last reviewed: Mar 5, 2026

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www.nordiccarrental.isMember since Mar 2026

Nordic Car Rental is an online company. Based on 32 reviews on TrustPlane, it has an average rating of 2.7 out of 5 stars. Last reviewed March 5, 2026.

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Terrible - DO NOT USE THIS COMPANY

This rental car company is truly terrible, use at your own risk. 1 Star is to good for this company, if possible I would give it 0 starsWhen we booked a car we arranged to be picked up from the airport. We advised the car company that we would be travelling with an 11 month old baby and required a baby seatWhen we landed we had to wait over 40 minutes at the airport to be picked up. Whenever we contacted the office highlighting that we had a baby with us they said the transport was on its way and would be with us shortly so we had no idea how long we would be waiting for, by the time the transport arrived it was 40 minutes from when we first contacted the companyWhen the transport arrived the bus could not fit our whole party plus luggage so only the drivers of the cars (we hired 2 cars) could be taken to collect the vehicles. The rest of the party including an 11 month old baby had to wait at the airportIt took over 2hrs from us first contacting the car rental company to us coming back with the cars to pick up the rest of our partyDue to the terrible way this rental company handles customers you have to sign for the vehicle before you have seen it. There is no way to highlight if the vehicle has been damaged or is not in the same state because you have already signed for itWe then drove from the airport to Reykjavik, less than 50 km's. When we got to Reykjavik the front passengers tire was completely flat, even worse than just being flat the thread of the tire was showing. In the UK this is illegal and the police would take the car off of the road if found in this conditionWhen I called the rental company they said the tire was perfect, there was no issue with the tire and that I had to pay to replace the tire. I said I would bring the car back and they said that I would have to pay extra for petrol and I would still have to pay to replace the tireWhen I took the car to the garage, the mechanic said the tire was in a terrible condition, the thread should not be showing around the edge. The mechanic also explained the reason for the puncture was the car had completely the wrong tires on for the time of year. The car had snow tires when it wasnt snowing this resulted in one of snow studs being pushed into the tire causing the puncture. So the company is making customers pay for new equipment instead of putting the correct equipment on the carsWe now have 3 days driving round Iceland with an 11 month old baby in a car with the wrong tires and support from a company that is frankly horrible to deal withIf you are happy to:- have your family and loved ones left at an airport for 2hrs- be given a car in an illegal condition- have a company that denies any responsibility for any issues you might haveThen this is the company for youThe service we have received so far has been truly terrible and we will not use this company or any of its affiliates in the future

Richard
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Dont do it

Dont do it. Thats all i can say :). We payed so that they would meet us at the airport. They didnt come, and said that i never ordered even tho i showed them voucher etc. and that i have payed.2 hours later they "suddenly" saw my registration which i made 2 months prior. Then they send a car to pick us up. It wasnt fit for having our child in it, so they wanted us to split up in order for one to pick the car. The car wasnt what we were promised, and we used around 4 hours in order to get our car and no apologies no nothing. (which pretty much where all the sunlight that was in Iceland that day)

René Schmidt Sørensen
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Avoid this scam company

I rented a car from this company via a broker. Whilst there was a mention of charges for out of office hours, the times when this would apply were not defined. I was also not told about this when I rented the car at 6.50pm. They then emailed me after I had left to tell me they had forgot to tell me and had applied an auto €50 charge. This is a clear scam. Avoid this company like the plague. Also clear from other negative reviews that I’m not alone

Mr jonathan
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Very sketchy practice… very upsetting experience :(

I usually do not write reviews… and even if I do they are positive. But this experience was so upsetting to me I believe the whole NTG company may be a scam. We were doing our check out and we were one of three groups doing this. Every group was charged an extra 3,500 dollars for something crazy. We were asked to take pictures of around the car and inside the car. Our personal experience was they are charging us for a damage to a part of the car that we were not even asked to take a picture of. They said we had wind damage to our door (even though we surprisingly experienced no heavy winds on our trip and were extra cautious regardless).This car had 300,000 miles on it, the stereo would turn on and off every 5 min, the charger port fell into the interior of the car and we could not get it out. On our 4th day we were broken down on the side of the road with every possible warning light that could be on flashing. After being on the phone with a representative for 5 min she said she would either talk to me through whatsapp or email. So she sent me an email which ensued a 4 hour wait for help in the middle of nowhere in Iceland. She eventually sent our broken car down this crazy dirt road that sent the car flying. They sent us to a repair shop where we had to wait another hour for the car to be looked at. They told us we were okay to drive but they said the car was in such disrepair just from being so old and used they were surprised it was a rental. We missed an entire day of our trip and when we reached out to them about getting a new car because we were scared to drive they did not answer us. The check in process was amazing and everyone was so sweet… but during checkout it was hostile. Every group around us was remaining quite calm given the circumstances but the customer representatives where being so rude telling people “who is the boss right now? Me” and telling people that they are “crazy or stupid” it was very upsetting.It is a shame to think people save up so much money to travel to Iceland and this company is trying to scam these poor people out of more money :(

Jess Towery
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My friends and I had rent a car in this…

My friends and I had rent a car in this company , fully pre-paid for 525 Euros. As we arrived, they didn’t want to give us the car alleding they didn’t accept our brazilian digital drive license issued by our government and fully registered on the website! We had to rent another car from another company with no big issues! The thing is that we didn’t use their service and they did not want to refound our 525 Euros..They took 525 Euros! That is a lot of money and we did not get our carWe webt there to look for our rights at 07:10 from the february 14 th 2025 and the guy was very rude, saying he eas gonna kick us out

Consumer
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I DON'T RECOMMEND , CRUCIAL , AROGANCY DEPARTMENTS

I DON'T RECOMMEND , CRUCIAL , AROGANCY DEPARTMENTS , total lack of professionalism . We have years of experience with different rental companies in different countries . NORDIC CAR RENTAL is the worst we have encountered so far. They keep us waiting at the airport for several hours (of course the transfer is charged at 50 euro which we were informed about beforehand). They make us wait for several hours until they kindly appear or not, insinuating that we called them (probably you?). You receive not what you order with an arrogant attitude of the staff. They mislead you by assuring you that you have received what you ordered online. Generally a total customer service failure. Their motto: ‘pay, don't demand and get lost’. To sum up, if you are looking for a rental company with an element of surprise (not to your advantage, of course), total disregard and you want to feel like in the PRL of the 80s, you have found the right company. There are many rental companies of a much higher standard nearby, such as : LOTUS, STAR CAR RENTAL or MYCAR RENTAL. I had no choice but to receive as a gift from my loved ones, unfortunately thanks to NORDIC CAR RENTAL our trip will remain a nightmare and a very bad memory. Therefore I definitely DO NOT RECOMMEND THIS COMPANY...!!!

Adam Mucha
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Horrible service

Horrible service, had to wait hours to get my car, everything was rushed and no explanation of how to use the car was provided ( in this case, how to use the overnight heating system etc.).When there was a problem with the car I had to call the emergency breakdown number 3 times before in the end someone from the shuttle service picked up, telling me to fix it myself, because they where busy. When emailing them about this problem I got a useless response at first and have now been getting ignored for over a month. Complete waste of money, there are much better rentals out there, please spend the 20 bucks extra at another shop, you will get better service.

Yordi
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Avoid this car hire company

Driver to and from the airport was surly and rude. Waiting times at the off airport site and for pick ups and drop offs were unacceptable - having arrived at 4am (as advised) we waited an hour to be taken to the airport. Their van seats a maximum of 8, so people have to wait at either end for the unfriendly driver to decide when he’s going to let you ride. Cars (Dacia Dusters) were dirty and in generally poor condition, and they were horrible to drive. We had to have one replaced because one of the doors did not lock, which meant our belongings were at risk. Other staff were helpful, Saulius delivered a replacement car after being unable to locate a repair centre for us to take the deficient car to. Go for an on-airport company if you can.

Amanda Mills
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AVOID Renting Cars from Nordic Car Rental and other Local companies…

Local Icelandic car rental companies are in the business of running a well organized fraud by renting out broken cars and then claiming that you customer has damaged the car and charging thousands (Yes thousands of $$$) in damages. AVOID NORDIC CAR RENTAL at all the local car companies.They dont know what is customer service, it took me 4 hours to rent the car. WORST CUSTOMER SERVICE, FRAUDELNT Renting Practices.

Chris M
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Supposed to pick up car from…

Avoid….Supposed to pick up car from airport…wrong, shuttle bus to industrial park Long check in,wrong car to one ordered received “upgrade” to 5yr old 178k on clock nail,dints in it and bits of panel missing,air conditioning didn’t work,juddered in braking,engine management light came on after 1st day.On returning they forensically poured over it and found a chip in windshield about size of a full stop…resulting in bill of €1700,£1567….I was travelling alone with my 13 yr old son who became upset as he thought we would miss flight as shuttle bus left without us ,I payed under duress .Customer next to me was charged $50 for being 2 ltr short of fuelAnother received car with chipped windshield This company is a stain on Iceland and am in contact with Iceland tourism board and North American tourism.Currently in dispute with credit card company over disgusting treatment.

j whitaker
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Pleasant experience

The staff were very nice and the process was as smooth as it could've been. No problems with the car.

Matthias Dean
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Eventually got there at the end..

We got picked up from the airport to the car rental place for free. We had some issues with our booking (name of the rental booking was my friend) and me wanting to use my card for the security deposit.My friend didn't have a credit card so we were stuck, a new car rental booking (new reservation) would cost double the rental fee so we didn't know what to do. After a lengthy conversation with the duty supervisor managed, she managed to honor us a new booking under the price as per the original booking.We returned the car and the deposit was returned swiftly back to my card. The car was a little run down, but overall we didn't experience any issues. Happy with the booking despite the slight hiccup at the beginning.When dropping the car off, it was outside office hours so we parked the car outside the rental office and dropped the keys off in the box. We had to take a taxi to the airport (taxis are very expensive in Iceland), it made us realise that it is vital to have a car rental in Iceland if you want to explore this beautiful country.

M. Hussain
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Do Not Rent From Nordic Car

This is an alternative name for City Car Rental—this company has multiple aliases in an attempt to dodge the many, many bad reviews from people they've screwed over. We booked a car through this company for our trip to Iceland. They made us wait for hours in the airport for our scheduled pick-up, and then hours more inside their agency to actually get a car—at which point they tacked on additional fees wherever they could, including a several hundred dollar charge for going over their mileage limit that anyone leaving Reykjavík would exceed. Do not use this company under any circumstances.

Zach Price
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Great service, reasonable cost

Service was great and I was able to upgrade the car I reserved for a very modest price increase.

Ed
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Proffesional behaviour from Mr. Haffi!

Today we got late with car return and we dis not have so much time to get to the airport, neverthless Mr. Haffi from Fair car rental provided us very fast and smooth service with car return which we appreciate! Very proffesional behaviour!

Simona Gadasová
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Super great staff!

Super great staff!

KMA
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The car was in excellent condition

The car was in excellent condition, the staff was kind and operative, the transfer was fast. All in all, we were very satisfied with the company, I recommend it!

claudia
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Excellent experience

Very good experience! Special thanks to Marek who was really helpful and kind!

Rui Filipe
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After making us wait for 1 HR sat In a…

After making us wait for 1 HR sat In a crappy office, a very disgusting agent , they asked me for a credit card for a deposit and because mine would work with the limit, they made me pay 29 euros extra per day on top of what I had already paid for the car.. plus they gave me the little crappiest car, all rusty and not even sat nav or anything. The agent was not empathetic at all and treated me badly. The whole thing is a scam.. surely 2/3 people won't have a working credit card and they make you pay the whole thing again.. don't hire this company

Alexis
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Staff and service are excellent and…

Staff and service are excellent and very efficient! Special thanks to Rimas who helped us to resolve our issues and was very kind to us. The car we received was in great conditions and we could drive anywhere we wanted. Thanks for this amazing experience 🤩

Ildiko Toth
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According to TrustPlane, Nordic Car Rental has a 2.7/5 rating based on 32 verified reviews as of April 2026. Source: trustplane.app/company/www-nordiccarrental-is